Joint Base Myer-Henderson Hall

Family and Morale, Welfare, and Recreation

Advertising & Sponsorship

It is the mission of Family and Morale, Welfare, and Recreation (FMWR) to work diligently to provide Soldiers and their Families with a quality of life that keeps them in a state of readiness to fulfill their mission...namely to support and defend our country.

Keeping our nation’s Army ready to fight takes more than hard work and training. Soldiers require a balance of work and play, and the FMWR mission is to create and maintain products and services for America’s Army in order to promote a ready and self-reliant force.

FMWR seeks sponsors and advertisers to subsidize or underwrite the cost for promotions and events held on the installation. FMWR seeks to enrich the lives of the men and women serving our country with a quality of life that mirrors the quality of life of the society they are pledged to defend.

Your generous support of FMWR programs and events - of our active duty Soldiers and their Families - not only assists us in this endeavor but increases your visibility in the community as a proud supporter of our nation’s military.

Advertising & Sponsorship Details

Advertising with Family & MWR

Family & MWR offers a wide range of advertising opportunities to assist your company in reaching a demographic greater than 150,000 active duty Service members, reservists, retirees, family members and DoD personnel. Our events and facilities include the bowling center, auto shop, ticket and recreation center, two fitness centers, multiple clubs and the military’s largest child development center!

You can choose from printed publications to in-facility banners and posters, and multimedia options on our Family & MWR website. The “fmwR&R” magazine is distributed via 5,000 printed copies and over 1,000 opt-in email subscribers each month. Our is visited by 15,000 patrons monthly.

FMWR is Not for Profit

Your advertising and sponsorship dollars directly support the troops and their families.

FMWR has Direct Access

Every week FMWR welcomes “newcomers” to the community. We are one of the first groups of people they meet when they arrive in the area. We are a trusted resource for information and the “go to” resource for events. We also cut out the middle man and put your ad or company logo directly in front of hundreds of employed, educated and local customers.

FMWR has much Lower Prices

FMWR keeps prices low so that advertisers can be a steady presence on the installation. Our prices are about half the price of any “outside” media

FMWR is Everywhere

We use many media sources. We have a postal mailing list, an electronic distribution list, we purchase print advertising for our events, use social media, radio, and more.

Sponsoring a Family & MWR event

The Army Sponsorship Program’s mission is to support vital Military Family & MWR programs by obtaining private sector funding or supplies in exchange for advertising and promotional opportunities within the Army community. In return, sponsors will be able to generate a measurable return on investment, increase brand loyalty, gain access to military leadership, showcase merchandise with onsite presence AND receive direct exposure to a large recession resistant military community.

Many sponsors maximize their advertising investments by interacting with the thousands of spectators at MWR events each year. FMWR events generate a consistent military audience and offer sponsors unique and cost-effective opportunities to promote and display their products and services.

Opportunities are limitless with FMWR Sponsorship! We can compliment your current marketing efforts by teaming up with our FMWR activities. FMWR offers you the ability to gain direct exposure to our joint services community.

As an FMWR sponsor, your company can support an individual event, an entire yearly program, or simply provide giveaways for attendees. Your sponsorship may provide full underwriting or partial financial support for one or more FMWR programs and events.

Click on our sponsorship brochure to find out how you can sponsor one of several events like The Capital Classic Basketball Tournament (largest all-military tournament in the United States)!

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